Unifying brand, content, and experience across a fragmented patient journey
Led the clinic’s digital transformation by defining a cohesive brand and web experience, aligning content strategy and information architecture to create a clearer, more trustworthy patient experience.
Designing a set of baby products informed by market and ergonomic research
Designed a baby product grounded in market insights and ergonomic study, balancing safety, usability, and cohesive design language across products.