Cocoa Yoga Cafe
Crafting a cohesive digital presence that aligns with brand and responsive content strategy.
Roles
Project Management
Customer Relationship Management
Photo Editing
Full-Stack Web Designer
Tools
Brand Strategy Workshops
Adobe XD & Photoshop
WordPress + Avada
WellnessLiving Integration
Intro
The owner of Cocoa Yoga Cafe requested to create a brand new website. Whitney wants to create a yoga space where people can move and nourish their bodies while building a community. And she's doing just that in South Florida.
Discover
Whitney needed a website before their grand opening in North Port, Florida.
Her vision is to have a one-stop shop for yogis — a place where people can move and nourish their bodies while building a community. By having a place — the cafe and juice bar —to hang out before and after class, people can make friendships inside of Cocoa Yoga Cafe. She calls it a "three-fold quilt of all her favorite things".
Define
Before working with me, Whitney was frustrated after trying to work with another designer — they created a generic-looking website that didn't even have her brand colors. She never made that website live.
Whitney was ready to work with a professional designer who understood her vision for her business.
Because she tried doing it all by herself, she was done trying to figure the tech behind her website.
She was overwhelmed keeping track of everything that needs to be done when starting a business and wanted to delegate her website to someone who can get it done properly.
Website Goals
Create a central location for people to sign up for classes
Have information and updates on the building of the studio
Ability to add food ordering after the studio is up and running
Design
I chose the wave element to give the website a feeling of being in flow while also representing Cocoa Yoga Cafe's location, which is by the ocean. It works even better since the brand colors are blue, making the look very cohesive.
Kind Words
“I’m absolutely delighted with my website. I receive compliments on my website almost daily. I got so much more than I was looking for or could have even imagined. What a blessing!
I feel absolutely spoiled, loved, and blessed to have the pleasure of working alongside Nicole.
I learn from her each time we speak and I’m comforted knowing that each of my needs can be met and even surpassed by simply having a conversation with her.”
