Designing a unified financial platform to replace fragmented workflows
Led the strategy, UX, and launch of a new B2B client portal, replacing fragmented internal workflows with a unified, systems-driven platform that reduced manual onboarding and supported real-time financial operations.
Designing an internal system to reduce data inconsistency and manual work
The overhaul of a 40-year-old fragmented operational system to create a centralized Customer and Project Lifecycle Management Platform.
Unifying brand, content, and experience across a fragmented patient journey
Led the clinic’s digital transformation by defining a cohesive brand and web experience, aligning content strategy and information architecture to create a clearer, more trustworthy patient experience.
Building a conversion-focused website for early-stage business
Designed a cohesive, mobile-first brand experience that translated community and wellness services into clearer calls to action to increase class engagement.
Modernizing a client website to align brand, content, and responsiveness
Redesigned the website to modernize the brand’s digital presence, improve responsiveness, and clarify content structure, supporting clearer communication with prospective and existing clients.