Leading the strategic design, UX, and launch of a brand new B2B platforms to replace fragmented internal workflows with a unified, systems-driven process.
Establishing a modular design system in close partnership with engineers to guarantee component consistency, accelerate product velocity, reduce ambiguity, and provide a single source of truth for design and engineering.
The overhaul of a 40-year-old fragmented operational system to create a centralized Customer and Project Lifecycle Management Platform.
Leading the full digital transformation, we established a cohesive brand identity and responsive web architecture by driving the content strategy and writing, ensuring seamless information flow and optimal patient experience.
Designed a cohesive, mobile-first digital brand experience to effectively translate the café's community and wellness services into increased class bookings and aligned brand identity.
Crafted a comprehensive website redesign to modernize the brand's digital identity, creating a sleek platform that mirrors their advanced approach to financial technology and management.
An immersive thesis project exploring user-centered design, physical interaction, and the strategic definition of intuitive engagement.
Redesigning a low-profile enteral feeding tube to feel less like a medical device and more like an accessory, focusing on user-centered design and safety.
Exploration of form, ergonomics, and material usage in tangible product design for a collection of candle holders.
